Victoria Miro is delighted to present TIME TO SHINE! (the salesmen), an exhibition of new paintings by Hernan Bas.
This new body of work is set in places of retail where, as comedy, tragedy and life in general tell us, minor characters assume leading dramatic roles. The title suggests moments illuminated by theatrical spotlight. Here, then, are actors in the theatre of, usually, suburban commerce poised for an encounter that seems every bit as electric as the hush before a revered thespian enters the stage.
This mercantile world takes us to stores and stands of different kinds, as well as to the seaside. Several works were triggered, Proust-like, by childhood memories. Yet it also extends to the hallowed environs of the contemporary art gallery – and here we're reminded that Bas has often traded in the self-reflexive, conjuring words such as 'meta' long before they slipped into common parlance. The title First choice (two artists, a dealer and a collector) sets up a familiar artworld dynamic, only to wrongfoot us with the realisation that the artists depicted in the painting are not the humans.
Elsewhere, Bas deploys (mis)directional cues, skewering expectations while multiple readings and meanings occur - between seller and product, subject and object. Whether we identify with the salesman or as the potential customer, each encounter brings its own dynamic as we negotiate gestures and goods; noticing, say, the wilting flowers and miserly reduction offered by The prodigal son (3pm, farmers market), or weighing up the trade-off between candy and cavities in The tooth fairy.
These moments often point to greater losses - of natural resources in the oceanic plunder depicted in He sells sea shells by the sea shore or, more generally, the demise of mall culture and the specialist, one-on-one performance of the salesman. We might recognise the assistant's froideur in Catching the scent on a sale as being simply of a type while, for Bas, the often maligned 'perfume model' spritzing people as they run the gauntlet from entrance to escalator is 'a character who will be lost to time, a paperboy with a bottle of Chanel N°5.' So, there is empathy, sympathy and nostalgia, as well as bright humour, in these works, pointing to a world in which we may well come to lament the dearth of a salesman.
Hernan Bas: TIME TO SHINE! (the salesmen) is on view at Perrotin, Tokyo, from 9 September-11 November and Victoria Miro, London, from 17 September-14 November 2026.
Commentary below is written by the artist.
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No refunds on relaxation
Hernan Bas, No refunds on relaxation, 2026 -
‘This painting is an homage to the American mall of yesteryear…’
- Hernan Bas
As a kid I never gravitated towards the novelty shops at the mall that carried items like lava lamps. I was lucky; my local mall had a shop called Art by God. At 11 or 12 years old, alone or with my slightly older brother, I was often asked to leave after a while but I treasured the time I did get to spend marvelling over fossils, gemstones and taxidermy specimens. I dreamed of owning that five-foot-tall amethyst geode. I don't recall exactly when a lava lamp appeared in my bedroom. All I recall is the glow and the shifting shadows it cast across the wall as I drifted to sleep. Like all memories it's slippery, but I can only remember one other form of light invading my room in those days and it was from a small aquarium. The effect was quite similar. I maintained an aquarium of some sorts well into my early twenties. The vision of a silhouetted fish darting around in the night is still fresh but the glow of that lava lamp is distant. It's as though the cliché associated with these novelties has manifested itself true.
This painting is an homage to the American mall of yesteryear, the man behind the counter at Art by God who let me stare at a sabre-toothed tiger tooth for twenty minutes, and a simple invention that helps people relax and forget.
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He sells sea shells by the sea shore
Hernan Bas, He sells sea shells by the sea shore, 2026 -
‘As I worked on this painting I had to reconsider the trope of listening to the sound of the sea with a seashell. I realised it wasn’t a pleasant thing you’re hearing. It’s death’s echo: the hollow cry of a haunted house.’
- Hernan Bas
As someone who is not afraid to indulge in puns and clichés, it's odd to me that I hadn't made this painting ages ago. I've used conch shells in a number of paintings and drawings in the past. I had a print out of Matisse's 1940 Still Life with a Shell on the wall of my studio for most of the mid-2000s.
Most of those past images harped on the cliché of placing a shell to your ear to hear the 'sound of the ocean'. The salesman in this work is wearing a T-shirt with a stark text, 'THE DEAD ZONE'. It is a promotional T-shirt for the movie based on Stephen King's novel from 1979. The book's narrative, a mix of political drama and supernatural forces, has next to nothing to do with why it appears in this work. As I worked on this painting I had to reconsider the trope of listening to the sound of the sea with a seashell. I realised it wasn't a pleasant thing you're hearing. It's death's echo: the hollow cry of a haunted house. Our oceans now have their own designated dead zones, and when you search for the term it tends to result in references to cell phone coverage. Sounds like nobody is listening.
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First choice (two artists, a dealer and a collector)
Hernan Bas, First choice (two artists, a dealer and a collector), 2026 -
‘I rolled out some newspaper on the floor, poured out some loose puddles of paint and then employed a handful of paw print stamps in various sizes to paint “like a cat” for an afternoon.’
- Hernan Bas
A couple of years ago I was at John King, a famous used bookstore in Detroit. The 'largest of its kind in the world,' allegedly. As I held back sneezes due to the dust, I was handed a book that I've been obsessed with ever since: WHY CATS PAINT (A theory of feline aesthetics). Co-written by Heather Busch and Burton Silver, this paperback published in 1994 is the quintessential scholarly study of art made by cats. It is written and illustrated with dozens of photographs in a manner completely devoid of irony or camp. As both an artist and a cat person, I consider it a modern classic.
The resulting painting gives us a glimpse of an imagined gallery space in the midst of unpacking crates and installing an exhibition at Feline Fine Arts. Two artists (cats) are accompanied by the dealer that represents them as a key collector gets a 'first choice' glimpse ahead of the opening.
One of the biggest joys I've had while painting was creating the 'works' visible in the painting. Taking cues from the book, I rolled out some newspaper on the floor, poured out some loose puddles of paint and then employed a handful of paw print stamps in various sizes to paint 'like a cat' for an afternoon.
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Catching the scent on a sale
Hernan Bas, Catching the scent on a sale, 2026 -
‘This is a character who will be lost to time, a paperboy with a bottle of Chanel N°5.’
- Hernan Bas
Malls are dying. This is a universal sentiment and largely true. This work illuminates one of the victims of their demise well before the doors are finally shuttered. The ground floor of nearly all department stores has been dedicated to perfume sales from the first time they opened their doors. It was a simple matter of transporting the customer from the grimy streets outside to the luxury scents and offerings held within. A true breath of fresh (albeit scented) air. The days of the much loathed 'fragrance model', those hired to accost customers with a spritz of a scent have drawn to a close. The practice has been nearly eliminated after decades of being parodied and complained about. This is a character who will be lost to time, a paperboy with a bottle of Chanel N°5.
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The tooth fairy
Hernan Bas, The tooth fairy, 2026 -
‘How many teeth are worth the sweets?’
- Hernan Bas
How does one 'balance' the act of selling something that may cause harm with the idea that it brings joy? That question raises obvious references to addictive pharmaceuticals, cigarettes etc, but this work is a more light-hearted affair. A dedicated candy shop (thankfully) is still a part of our collective experience. Any establishment that indulges your 'sweet tooth' is apparently bulletproof. Earlier studies for this work depict the salesman as a fortune teller, his hands hovering as if over a crystal ball. The ball being substituted by a round bowl of gumballs. The future is clear: cavities. The final painted version swaps out the role of oracle with that of a salesman (literally) weighing the cost to his customers. How many teeth are worth the sweets?
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The prodigal son (3pm, farmers market)
Hernan Bas, The prodigal son (3pm, farmers market), 2026 -
‘End of day bargains are typical, but with a storm approaching and this particular salesman, 10% off is as good as you’ll get.’
- Hernan Bas
A limp cigarette dangles off the lip of a young man who would rather be anywhere than at a flower stand in a church parking lot farmers market held on Mother's Day. The flowers on offer are as lax as his vice, listless and downward. It's late in the day for such an affair, the sun has baked away most of the seller's expectations. End of day bargains are typical, but with a storm approaching and this particular salesman, 10% off is as good as you'll get.
Discussion surrounding my work over the years has always weighed heavily on the perceived melancholy of the characters. Time may reconsider that reading but for now it feels fruitless to counter the narrative. This is a work that directly and intentionally accepts that perception. It is a portrait of apathy.
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Hernan Bas
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